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Google Search Algorithm is becoming more intelligent now on regular basis from on location to another since search engines started working based on the hyperlocation of a business. Search engine optimization is becoming very difficult every day for those people who are not keeping their knowledge updated about the latest things happening in SEO industry. Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO.