What’s the best time and day to send emails?

This is one of the most frequently asked questions and one of the most debated. Ask 10 people, and you’ll get 10 different answers. Even some of my most trusted sources have differing opinions on the topic based on their data sets: Kissmetrics says early mornings and weekends … but also says those days/times are also the most likely to get you unsubscribes and bounces. Experian’s benchmark study says that 8 p.m. to midnight is optimal. Wordstream thinks that Thursday from 8-9 a.m. is best. MailChimp says that Tuesdays, Wednesdays and Thursdays between 2 p.m. and 5 p.m. are the surefire winners. Needless to say, there are many right answers to this question. If you’re looking for a fairly safe bet, try Wednesday afternoons around 2 p.m. But every person, recipient and email list is different. Try different days and times and find what works best for your audience.